Hootsuite is primarily used by marketers to automate the posting of their social media content. Here are our four favorite social media listening tools.
BEST SOCIAL LISTENING TOOLS 2014 FREE
To help you, we culled five of the best social listening tools available online that you can use absolutely free of charge. Knowing what guests and travelers are saying about you is crucial if you want to preserve your hotel’s positive image as well as mine insights as to what travelers are looking for, which you can later use to craft persuasive marketing and sales messages.Įnterprise social media listening solutions can be a bit expensive (but they are really great if you can afford them). This is especially important for hotels because social media is becoming a strong influence when people plan their travels.
Day in and day out, thousands of conversations about brands and products take place across different social networks and if you’re not monitoring what people are saying about you, you are missing opportunities to correct misconceptions, leverage on positive word-of-mouth and engage your customers in meaningful dialogues. Today, almost everyone has a Facebook and Twitter account. There was no way for customers to respond immediately. Back then, the flow of messages was unidirectional - businesses talk and consumers listen. Decades ago, businesses did all the talking when it comes to sales and marketing.
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